Maximize your
marketing efficiency

We are Europe’s first brand consultancy focusing only on the energy market.
Our expertise will help you to keep existing customers and increase your customer base.

Have you done marketing and nothing happened?
Are you having a hard time getting new customers?
Do customers have a hard time relating to your brand?

The Energy Brand Environment

Branding is a multi dimensional concept. For the best results, an array of factors should be weighed.

The Energy Brand

Some energy companies find it difficult to grow their business through branding. This can be traced to a challenging environment in the energy sector. We know the energy sector and we know branding. Our knowledge has helped our customers to use an effective branding strategy to increase ROI on their marketing budget and improving their bottom line.

Challenging Environment

To many consumers, electricity is not much more than several conveniently located wall sockets that turn on the light/heat/appliances when desired. Limited attention is paid to the product/service itself as long as it is delivered at the right price with a high level of consistency.  Following the liberalization, a switch from a distribution environment to a competitive one is apparent, as both private households and businesses are able to choose among the various companies supplying electricity, a fact that gives the consumer an added influence.
Following this trend, branding of electricity is increasingly important for energy retailers to ensure a competitive advantage in the competitive global economy. Having the right energy branding strategies, tools and methods is paramount to be successful in the market. Larsen Energy Branding is the only consultancy in Europe which is specialized in branding electricity to retail consumers and has both the practical experience and doctoral level research background.

How would you answer these questions for your energy company?

How is branding electricity (a commodity product) different from branding traditional consumer products?
Which brand elements do retail consumers of electricity find most important and should be emphasized to maximize branding efficiency? How do the elements differ between markets?
Is my company ready to start concentrating more on selling green solutions and how receptive are my customers to such messages?
How can we make sure that managers and employees within our company will understand, and be involved in, our branding endeavors so that our brand will be more successful in the marketplace?
What methods are the most successful energy companies using to attract new customers but retain our existing clientele at the same time?
How can we implement an efficient brand strategy for our energy brand and better communicate what we stand for?
  • <strong>Dr. Philip Kotler on Dr. Larsen's work</strong>

    “Fantastic research”

    Dr. Philip Kotler on Dr. Larsen's work
  • <strong>Dr. Philip Kotler on Dr. Larsen's work</strong>

    “Fantastic research”

    Dr. Philip Kotler on Dr. Larsen's work

How we can help

We provide you with the appropriate tools and methods for efficient branding – research, strategy formulation, communication, engagement and review. Those are paramount for success and need to be chosen specifically with the needs of an energy company in mind. We do not only provide consultancy for generation, TSO’s, DSO’s and retail of energy – we offer our services to any company that offers products related to energy and companies that want to increase the value of their brands by using energy as a brand ingredient.

LarsEn Model of Energy Branding

LarsEn is the world’s first brand consultancy focusing only on the energy market. We have the expertise to back it up and have conducted advanced branding research in the electricity space. Our expertise will help you to keep existing customers and increase your customer base.

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Our Products

Our Products

Products and services

LarsEn Energy branding offers a wide selection of services including brand building, brand implementation through marketing, short seminars, energy executive training, consultation and more.

Click here to see our products and services

About us

Larsen Energy Branding was founded on our wish to use our expertise on the branding and marketing functions in the electricity industry to consult electricity retailers – you! We have worked with both private companies, national power companies and governments offering a variety of customized energy branding services. We can be commissioned to work directly with the board of directors, upper management, or with an independent branding institution or an ad agency responsible for the existing energy branding process.
We have worked with players in other industries giving us a relevant perspective on how the electricity markets are both similar and different to other markets and which tools work and do not work in the electricity market. Our team holds various references from energy branding and marketing and strategy projects and the adaptable composition of the team is highly flexible and can be molded to fit the specific issues that are relevant to your needs.
WHITE PAPERS

 

Executive team

Dr. Fridrik Larsen – CEO
Velina Apostolova – Marketing analytics manager
Birgir Danielsson, Creative Director
Gunnar Vidir Trastarson, Art Director
Johannes Larsen, Financial Director
Arni Jensen, Market Analyst Manager
  • <strong>Dr. HÖRÐUR ARNARSSON, CEO OF THE NATIONAL POWER COMPANY OF ICELAND</strong>

    His hands-on expertise coupled with his academic background, makes him the ideal partner to work with

    Dr. HÖRÐUR ARNARSSON, CEO OF THE NATIONAL POWER COMPANY OF ICELAND
  • <strong>Dr. HÖRÐUR ARNARSSON, CEO OF THE NATIONAL POWER COMPANY OF ICELAND</strong>

    His hands-on expertise coupled with his academic background, makes him the ideal partner to work with

    Dr. HÖRÐUR ARNARSSON, CEO OF THE NATIONAL POWER COMPANY OF ICELAND

Energy Branding Conference

We are hosting the CHARGE Energy Branding Conference

The conference is an international event but situated between N-America and Europe, the two markets liberalization and deregulation has been implemented the most in the last 20 years. We are reaching out to create a dialogue between the utilities and the branding sector as well as showcasing the possibilities of energy as a valuable brand ingredient.

LEARN MORE

Drop us a line!

We would love to hear from you.