{"id":4776,"date":"2018-10-31T16:46:02","date_gmt":"2018-10-31T16:46:02","guid":{"rendered":"https:\/\/larsen.energy\/?page_id=4776"},"modified":"2018-11-13T15:09:27","modified_gmt":"2018-11-13T15:09:27","slug":"workshop","status":"publish","type":"page","link":"https:\/\/larsen.energy\/index.php\/workshop\/","title":{"rendered":"Workshop"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div class='clear'><\/div><div id='sub_menu1' class='av-submenu-container header_color  av-sticky-submenu container_wrap sidebar_right'   style='z-index:301'><div class='container av-menu-mobile-disabled '><ul id=\"menu-sub-menu\" class=\"av-subnav-menu av-submenu-pos-center\"><li id=\"menu-item-4749\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-1\"><a href=\"https:\/\/larsen.energy\/index.php\/brand-audit\/\" itemprop=\"url\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Brand Audit<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li id=\"menu-item-4785\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-2\"><a href=\"https:\/\/larsen.energy\/index.php\/workshop\/\" itemprop=\"url\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Workshop<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li id=\"menu-item-4784\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-3\"><a href=\"https:\/\/larsen.energy\/index.php\/best-brand\/\" itemprop=\"url\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Best Brands Reports<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #fab117; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4776'><div class='entry-content-wrapper clearfix'>\n<div style='height:50px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class='avia-image-container  av-styling-    avia-align-left '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/larsen.energy\/wp-content\/uploads\/2018\/02\/larsen_workshop.png' alt='' title='larsen_workshop'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div>\n<div style=' margin-top:30px; margin-bottom:30px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-thin' style=' width:50; border-color:#000000;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:0px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote   '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Best Energy Brands Workshop<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"color: #000000;\">Covering the basics of branding and providing a global perspective on the energy space, the workshop provides you with the tools needed to take the lead in the retail energy market. The winners in the new energy paradigm will be the best brands that know how to connect to the hearts and minds of the consumers. The workshop will cover best practices from energy brands from around the world that have successfully affected their bottom line and customer growth by focusing on brand building and putting the customer first.<\/span><\/p>\n<p><span style=\"color: #000000;\">In charge of the workshop is Dr. Fridrik Larsen, the first person in the world to present a Ph.D. dissertation on branding in the energy space. He is the CEO of LarsEn Energy Branding and chairman of CHARGE Energy Branding \u2013 the only conference in the world on Branding for the Energy Sector. <\/span><\/p>\n<p><span style=\"color: #000000;\">He is a sought-out speaker on the topic at conferences and has consulted some of the biggest brands in the world. His work on identifying key success factors for good branding in energy is used to determine the World\u2019s Best Energy Brands at CHARGE Energy Branding and has been used by both local and global brands with operations around the world.<\/span><\/p>\n<\/div><\/section><br \/>\n<div class='avia-button-wrap avia-button-center '><a href='mailto:mailto: info@larsen.energy' class='avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-theme-color '  style='color:#ffffff; ' ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue871' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Interested in this Service<\/span><div class='av-button-description av-button-description-below'><p>Click here and drop us a line<\/p>\n<\/div><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color' ><\/span><\/a><\/div><\/p><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div style='height:46px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div style='padding-bottom:0px;font-size:25px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >The desired outcome for participants:<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><ul>\n<li><span style=\"color: #000000;\">Build a stronger retail energy brand<\/span><\/li>\n<li><span style=\"color: #000000;\">A trusting relationship with your customers<\/span><\/li>\n<li><span style=\"color: #000000;\">Gain a global perspective<\/span><\/li>\n<li><span style=\"color: #000000;\">Start a strong brand culture inside your organization<\/span><\/li>\n<li><span style=\"color: #000000;\">Create a clear value proposition for both internal and external stakeholders.<\/span><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div style='padding-bottom:0px;font-size:25px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Outline<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><ul>\n<li><span style=\"color: #000000;\">A primer on Branding<\/span><\/li>\n<li><span style=\"color: #000000;\">Tomorrow starts today \u2013 why energy needs to get serious about branding<\/span><\/li>\n<li><span style=\"color: #000000;\">Branding internally<\/span><\/li>\n<li><span style=\"color: #000000;\">ROI of strong branding<\/span><\/li>\n<li><span style=\"color: #000000;\">Positioning and differentiating the Energy Brand<\/span><\/li>\n<li><span style=\"color: #000000;\">Know your customer better \u2013 how energy differs from other products<\/span><\/li>\n<li><span style=\"color: #000000;\">Measuring and benchmarking energy brands<\/span><\/li>\n<li><span style=\"color: #000000;\">Lessons from the best energy brands in the world<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/larsen.energy\/wp-content\/uploads\/2018\/02\/larsen_stor.jpg' alt='' title='larsen_stor'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><div style='height:200px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4776'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"class_list":["post-4776","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/larsen.energy\/index.php\/wp-json\/wp\/v2\/pages\/4776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/larsen.energy\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/larsen.energy\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/larsen.energy\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/larsen.energy\/index.php\/wp-json\/wp\/v2\/comments?post=4776"}],"version-history":[{"count":9,"href":"https:\/\/larsen.energy\/index.php\/wp-json\/wp\/v2\/pages\/4776\/revisions"}],"predecessor-version":[{"id":5180,"href":"https:\/\/larsen.energy\/index.php\/wp-json\/wp\/v2\/pages\/4776\/revisions\/5180"}],"wp:attachment":[{"href":"https:\/\/larsen.energy\/index.php\/wp-json\/wp\/v2\/media?parent=4776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}