The only global benchmarking tool available to energy brands.
Companies we have worked with
”Branding is an integral part in building customer loyalty. The eBBI tool helps companies to measure their brand, how they compare to other companies and where they can improve.”
Founded upon years of academic research, eBBI is the definitive guide to your brand health. Relying on scientific research, the following four metrics have been identified which are the best indicators of your market positioning and future success.
Measures how well the brand differentiates itself from its competitors. Questions relating to uniqueness, brand promise, product offer and the brand’s name and logo.
Measures how well the brand divides its customers into segments and how well it appeals to each segment. Questions that identify segmenting trends such as age and price sensitivity.
Measures customer experience. Questions related to elements such as trust towards the brand, perceived experience and reliability, and the level of brand responsibility perceived by customers.
Measures how the brand is considered to impact the environment and society. Strength of brand associations that relate to sustainability, the environment and corporate social responsibility.