ENERGY

BRANDING

BENCHMARKING

INDEX

The only global benchmarking tool available to energy brands. EBBI is the common deneminator for excellence in energy branding and the leading tool for measuring marketing ROI

Why measure your
energy brand?

The EBBI score
Energy Branding
Benchmarking Index

The EBBI index is made specifically for energy brands to measure consumer perception. It was developed by benchmarking multiple methods that have been used to determine brand value and brand equity. It has foundations in both academic branding theory and from practice.

The index indicates how your consumers perceive your brand and it is the only available tool to see how your energy brand measures up to others around the world. The EBBI discovers problem areas and highlights strong points. The index measures your marketing activities and how they are getting through.

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Differentiation
Measures how well the brand differentiates itself from its competitors. Questions relating to uniqueness, brand promise, product offer and the brand’s name and logo.

Segmentation
Measures how well the brand divides its customers into segments and how well it appeals to each segment. Questions that identify segmenting trends such as age and price sensitivity.

Perception
Measures customer experience. Questions related to elements such as trust towards the brand, perceived experience and reliability, and the level of brand responsibility perceived by customers.

The EBBI Scale Range
Your actual score shows how your brand compares to some of the world’s best brands

0

Scores under 40

Running dry. The brand fails to connect with its customers – it’s time to recharge. Some areas might be good but most areas have room for significant improvements.

0

Scores 40 to 69

Neutral. An excellent rating for some key elements but is found lacking in others. The brand has great potential but has to do better in order base and increase customer loyalty.

0

Scores 70 and over

Fully charged. A brand that has a distinguished, unique and positive relationship with its customers. The brand is in an optimal position to connect with its customers in a meaningful way.

Key factors

The EBBI formula

The EBBI score is calculated by using a weighted mean formula and adding a secret ingredient. It incorporates all the elements that the EBBI measures and weighs in all the values that have been assigned to its factors. The image to the left represents the technical formula used to calculate the EBBI score.

In simple terms the formula could be written as:

ωi is the weight of attribute i in the formula
xi is the averege score of attribute i
p1 is the weight of attribute scores for the EBBI index
β is the average score from panel of experts
p2 is the weight of panel data for the  index (1-p1)

 

Scale range

The EBBI Scale ranges from 0 to 100. This example shows a scenario where a hypothetical Perfect EBBI score is benchmarked against various factors.

  • Perfect EBBI
  • Continent
  • Country
  • County
  • Company

Example of Constructs Used to build the EBBI

Progressive

57%

Trustworthy

95%

Old Fashioned

45%

Reflects Quality

59%

Social Responsibility

32%

Green Brand

20%

Corruption

9%

Kind to Nature

88%

Uniqueness

53%

Brand Promise

90%

Name

96%

Understands all Ages

74%

Local Products

51%

Tailored Services

78%

Packages
EBBI can be purchased in three different packages, all of which are available as a single purchase or a 3-year subscription.

EBBI INDEX

STANDARD
PACKAGE

11.000+ € 7.000 per update

Most suitable for companies with smaller marketing and research budget. Package includes printed and digital copy of minimal EBBI results. Analysis and interpretation not included.


INCLUDES


  • Printed EBBI Report
  • Digital Copy
  • Subscription (optional)
EBBI INDEX

PREMIUM
PACKAGE

19.000+ € 12.000 per update

The most popular package. Everything that is included in standard plus analysis by an energy branding expert, plus the Best Brands annual report.


INCLUDES


  • Printed EBBI Report
  • Digital Copy
  • Subscription (optional)
  • Analysis by branding expert
  • Best Brands Report
  • Annual updates for 3 years
EBBI INDEX

ENTERPRISE
PACKAGE

46.000+ € 32.000 per update

Everything you need to turn your brand into a leading authority in up to three markets. Workshop and on-site consulting lead by a professional. Quarterly industry reports and the option of integrating existing data


INCLUDES


  • All premium package
  • Subscription (optional)
  • Quarterly Industry Report
  • Workshop
  • One-day on site consulting integration of existing data
  • Dedicated on call consulting
  • Up to three markets