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Branding Case studies from the Energy Industry
The 2020 World's Best Energy Brands report

An extensive overview of energy branding at its best around the world. The report features both retail brands competing for market share as well as distribution and transmission system operators that put the customer at the centre, innovative product and service brands and energy organisation brands.

LarsEn Energy Branding,  in cooperation with CHARGE, is publishing a report on the World’s best energy brands. The report includes case studies from 25 energy brands from around the world. The featured brands were all finalists for the 2020 CHARGE – Energy Branding Awards

Purchase the World’s Best Energy Brands 2020 Report
Price €495

Inside the Report

You will find case studies on energy brands from around the world. These energy brands have it in common to view branding as a key part of their strategy, branding is part of their DNA. Just as marketing is about more than advertising, branding is more than designing a nice logo to put on the letterhead of the bill.

The brands present their cases in terms of customer centricity, uniqueness, segmentation and other criteria that are proven to be critical parts of a successful organization. Great branding is about understanding the customer and communicating complicated matters in a simple manner.

The methodology of finding the best energy brands is unique to the energy space. The best energy brands were chosen by combining professional insights with proven academic research.

The report features the following CHARGE Awards categories

  • Established Brands
  • B2B Brands
  • Challenger Brands
  • Green Energy Brands
  • Transmission Brands
  • Distribution Brands
  • Product Brands
  • Organisation Brands

Publised by LarsEn Energy Branding