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World’s best energy brands

LarsEn Energy Branding,  in cooperation with CHARGE – Energy Branding Conference, is publishing a report on the World’s best energy brands. The report includes case studies from 23 energy brands from around the world. The featured brands were all nominated for the 2017 CHARGE – Energy Branding Awards.

The report gives you an extensive overview of energy branding at its best around the world. It features both retail brands competing for market share as well as distribution and transmission system operators that put the customer at the center.

Published in limited number

The report is published in a limited number. Make sure to get a copy and stay on top of the development in the energy business. The report is available to order as a hardcover book as well as a digital download.

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Inside the report

In 470 pages you can read all about case studies from 23 energy brands from around the world. These energy brands have it in common to view branding as a key part of their strategy, branding is part of their DNA. Just as marketing is about more than advertising, branding is more than designing a nice logo to put on the letterhead of the bill.

The brands present their cases in terms of customer centricity, uniqueness, segmentation and other criteria that are proven to be critical parts of a successful organization. Great branding is about understanding the customer and communicating complicated matters in a simple manner.

The methodology of finding the best energy brands is unique to the energy space. The best energy brands were chosen by combining professional insights with proven academic research.

The report features three categories of energy brands:

  • Established Brands
  • Challenger Brands
  • Green Energy Brands
  • Transmission Brands
  • Distribution Brands
  • Product Brands

Featured brands

The featured brands represent the best of branding of energy utilities from around the world.
They were nominated by
a panel of global energy and marketing experts.


Finalists this year included energy brands from Japan, Italy, Germany, Norway, The United Kingdom, Portugal, New Zealand, Finland, The United States, Spain, Ireland, Sweden, Iceland and Switzerland.

Best Brand practices

Included in the Premium Package is an exclusive two-hour workshop. The interactive workshop will be conducted online and will include a seminar on Best Brand practices and how they apply to different parts of the energy space. Your organisation will gain access to Energy Branding specialists who have a deep knowledge of the global energy space and how branding is applied with great success around the world of energy.

The two-hour Workshop includes:

  • A brief seminar on branding and how it applies to energy utilities
  • Energy brand best cases
  • Updates on the latest trends in energy branding and customer engagement
  • Profiling of selected energy brands:
  • What are they doing well?
  • What can they improve?
  • How are they connecting with their customers?
  • Tips, tricks and advice about branding
  • Q&A with an Energy Branding expert




  • To learn more about energy branding and how to approach customer centricity in the energy space.
  • • One Hard Copy of the Report
  • Get an overview of branding in the global energy space.


  • With a hard copy in hand, an electric copy and plenty of print licences to spread around, the professional package is great for market-minded teams at any organisation dealing with energy. This package gives a great overview of how the top energy brands in the worldview branding as an important strategic tool.
  • • A Hard Copy of the Report
  • • A Digital Copy of the report including 5 print licences
  • Be able to spread inspiration to your organisation.


  • Great value for great companies, the executive package gives energy companies the opportunity to help as many people understand energy branding as needed. Included are three hard copies of the report as well as unlimited license to distribute electronic copies of the report internally.
  • • Three hard copies
  • • Unlimited Print Licenses
  • • A two-hour interactive workshop including a presentation and a Q&A on Best Brand Practices and how they apply to the energy space.
  • For the busy executive who wants to build a strong energy brand, starting from the inside of the organisation. The best value for the reader of executive summaries and the people who write them.

The book is publised by LarsEn Energy Branding