The conference is an international event but situated between N-America and Europe, the two markets liberalization and deregulation has been implemented the most in the last 20 years. We are reaching out to create a dialogue between the utilities and the branding sector as well as showcasing the possibilities of energy as a valuable brand ingredient.
The electricity market has moved from regulation to competition meaning that consumers have an added influence. Regulated utilities are as well becoming aware of the value of customer engagement. More and more companies are strategically using their energy source as a source of perceptual value for their customers. The most effective way of communicating with consumers is a well-designed, strong brand. This is opening up new opportunities, both for the utilities, companies and the customers.
All marketing efforts need to rely on a strong brand work to be efficient, effective and deliver real results. The times of owning a share of the market are almost over – it’s time to earn a share of consumers hearts.
Join us again at the CHARGE Energy Branding Conference, a global event taking place in Reykjavik, Iceland – September 24-25 2018.
Energy branding is the missing element for your success
Address: Skogarhlid 12,
105 Reykjavik, Iceland
Phone: +354 787 7007
Monday – Friday: 9:00-17:00
Saturday and Sunday: Closed