About LarsEn Energy Branding

Larsen Energy Branding was founded on our wish to use our expertise on the branding and marketing functions in the electricity industry to consult electricity retailers – you! We have worked with both private companies, national power companies and governments offering a variety of customized energy branding services. We can be commissioned to work directly with the board of directors, upper management, or with an independent branding institution or an ad agency responsible for the existing energy branding process.
We have worked with players in other industries giving us a relevant perspective on how the electricity markets are both similar and different to other markets and which tools work and do not work in the electricity market. Our team holds various references from energy branding, marketing and strategy projects.  The composition of the team is highly flexible and can be molded to fit the specific issues that are relevant to your needs.

Meet the Team

Fridrik Larsen

Fridrik Larsen

CEO
Íris Mjöll Gylfadóttir

Íris Mjöll Gylfadóttir

Project Director
Kerr Jeferies

Kerr Jeferies

Creative Director
Andrew York

Andrew York

Sales Director
Hrefna Bachmann

Hrefna Bachmann

Branding Consultant
Elías Ýmir Larsen

Elías Ýmir Larsen

Branding Consultant
Kristján Már Sigurbjörnsson

Kristján Már Sigurbjörnsson

Research & Development
Stella Helgadóttir

Stella Helgadóttir

Branding Consultant
Sigrún Helga Ásgeirsdóttir

Sigrún Helga Ásgeirsdóttir

Branding Consultant
Valgerður Gunnarsdóttir

Valgerður Gunnarsdóttir

Graphic Designer
Jón Þór Hallgrímsson

Jón Þór Hallgrímsson

Branding Consultant