Detailed examination

The prescription for growing your bottom line: tend to the health of your energy brand to identify and address problem areas.

The basics of the brand audit is the same as the auditing of your financial records. While the financial audit assesses the accuracy of your balance sheet, the brand audit assesses the accuracy of how your brand is represented and how it is perceived by your target audience. Auditing your brand tells you how well your brand is representing your company, if you are over-utilizing a weakness or under-utilizing a strength.