To many consumers, electricity is not much more than several conveniently located switches that turn on the light/heat/appliances when desired. Limited attention is paid to the product/service itself as long as it is delivered at the right price with a high level of consistency.
LARSEN MODEL OF ENERGY BRANDING
We have the expertise to back it up and have conducted advanced branding research in the electricity space.
Our expertise will help you to keep existing customers and increase your customer base.