ENERGY BRANDS ARE
PROACTIVE IN CREATING
VALUE FOR CUSTOMERS

A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

ENERGY BRANDING
AFFECTS MULTPLE STAKEHOLDERS

Some energy companies find it difficult to grow their business through branding. This can be traced to a challenging environment in the energy sector. We know the energy sector and we know branding. Our knowledge has helped our customers to use an effective branding strategy to increase ROI on their marketing budget and improving their bottom line.

CHALLENGING ENVIRONMENT

Limited attention
To many consumers, electricity is not much more than several conveniently located switches that turn on the light/heat/appliances when desired. Limited attention is paid to the product/service itself as long as it is delivered at the right price with a high level of consistency.
The consumer has more options
Following the liberalisation of the energy market, a switch from a distribution environment to a competitive one is necessary, as both private households and businesses are able to choose among the various companies supplying electricity, a fact that gives the consumer added leverage in their choice.
Competitive advantage
Following this trend, branding of electricity is increasingly important for energy retailers to ensure a competitive advantage in the competitive global economy. Having the right energy branding strategies, tools and methods is paramount for being successful in the market.
Branding electricity
Larsen Energy Branding is the only consultancy in Europe which is specialized in branding electricity to retail consumers and has both the practical experience and doctoral level research background.

FANTASTIC RESEARCH

SAYS DR. PHILIP KOTLER ON DR. LARSEN WORKS

Dr. Philip Kotler, affectionately known as the “Father of Modern Marketing”, is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 60 marketing books.

LARSEN MODEL OF ENERGY BRANDING

We have the expertise to back it up and have conducted advanced branding research in the electricity space.
Our expertise will help you to keep existing customers and increase your customer base.

WHY ENERGY BRANDING?

Makes you stand out from your competitors
Helps consumers make sense of a complex world
Insurance against economic, innovative and consumer disruption
Increases ROI of your marketing expenditures
Consumers form lasting relationships with brands and are loyal to them
Enhances your focus and strategic vision
A compass for employees and management
Decreases customers switching to other brands

ENERGY BRANDS ARE
PROACTIVE IN CREATING
VALUE FOR CUSTOMERS

ENERGY BRANDING
AFFECTS MULTPLE STAKEHOLDERS

CHALLENGING ENVIRONMENT

FANTASTIC RESEARCH

LARSEN MODEL OF ENERGY BRANDING

WHY ENERGY BRANDING?

Contact information

Our Office Hours

ENERGY BRANDS ARE PROACTIVE IN CREATING VALUE FOR CUSTOMERS

ENERGY BRANDING AFFECTS MULTPLE STAKEHOLDERS

CHALLENGING ENVIRONMENT

FANTASTIC RESEARCH

LARSEN MODEL OF ENERGY BRANDING

WHY ENERGY BRANDING?

Contact information

Our Office Hours

ENERGY BRANDS ARE
PROACTIVE IN CREATING
VALUE FOR CUSTOMERS

ENERGY BRANDING
AFFECTS MULTPLE STAKEHOLDERS